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Collaborative study determines effective messengers, language choices, and modes of delivery for disseminating educational information on how firewood choices can impact forest health. A recent study done in collaboration between The Nature Conservancy’s Don’t Move Firewood campaign and researchers from Clemson University showed that most people in the U.S. don’t know firewood can harbor invasive forest insects and diseases, but when targeted education materials are used effectively, they can learn and are likely to change their behavior.