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You could say that preventing the spread of aquatic invasive species (AIS) is a team sport. While it takes the professional efforts of natural resource managers, AIS specialists and others in the environmental field, it also takes the cooperation of the public. Yet for community members to take necessary actions, they must first be aware of the negative impacts AIS can have and how to stop their spread. Communicating with them about AIS in an effective way is vital.

New research from Wisconsin Sea Grant Aquatic Invasive Species Outreach Specialist Tim Campbell, University of Wisconsin-Madison Associate Professor Bret Shaw and consultant Barry T. Radler sheds new light on such communication. The researchers analyzed which communication strategies are most effective and which may pose unintended problems. The team's findings were published online Aug 14 in the journal Environmental Management (“Testing Emphasis Message Frames and Metaphors on Social Media to Engage Boaters to Learn about Preventing the Spread of Zebra Mussels”).