One of the projects supported by the Arctic Co-operation programme of the Nordic Council of Ministers is launching a major campaign to raise public awareness of the threat posed to the Arctic by alien species travelling with tourists and other visitors. Nordregio takes part in the campaign in its capacity as secretariat for the Nordic-Arctic programme. “Are you travelling alone?” asks an animated polar bear in a new campaign video
as he examines some clothes, shoes and equipment belonging to the travellers that step off boats and airplanes that bring them to the Arctic. The video is launched together with travel operators, airline companies, travel agencies and tourist offices that have the Arctic as a travel destination, as well as national and regional authorities to make sure it reaches as far as possible – hopefully unlike the alien species it aims to warn against.